Thursday Mourning Skate: ESPN Has An Interesting Thing To Say About Hockey

Jonathan Daniel - Getty Images

No, Really!

Last Night, John Buccigross got on twitter and laid out these tidbits:

  • ESPN Sports Poll tracks fan base sizes & fan base demo trends for all major sports through monthly telephone survey of 1500 Americans 12+
  • Consumer insights from ESPN Sports Poll: What You Need to Know About the NHL Lockout....
  • NHL growth: In general, NHL interest has remained flat for those under the age of 35 since the lockout...
  • .... However, over the past three seasons, NHL interest has surged for those over the age of 35.
  • What about a prolonged lockout? In 04-05, interest in the NHL declined when the entire season was canceled (dropped by -18%)...
  • ...Avid hockey fans came back immediately during the next season (avid fan base was 7% before and after the NHL lockout)..
  • ..General NHL fans returned after just a couple of seasons. NHL fan base reached pre-lockout level of 34% during the 2007-2008 season
  • During the 2011-12 season, the number of Americans who are NHL fans (39%) and avid NHL fans (9%) reached near all-time highs....
  • .......– with the fan base especially reaching heights that have not been seen since the 1996-1997 season.

Interesting stuff. From ESPN, of all multinational media conglomerates.

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