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Does this qualify as false advertising?

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The Vancouver Canucks have started using "We are all Canucks" as their tag line for the team's marketing efforts. Does this qualify as false advertising since 8 players on their active roster don't hail from Canada? I guess "We are all Canucks except the Sedins, Demitra, Kesler, Edler, Krajicek, Ohlund, and Salo" didn't have the same ring.