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Does this qualify as false advertising?

The Vancouver Canucks have started using "We are all Canucks" as their tag line for the team's marketing efforts. Does this qualify as false advertising since 8 players on their active roster don't hail from Canada? I guess "We are all Canucks except the Sedins, Demitra, Kesler, Edler, Krajicek, Ohlund, and Salo" didn't have the same ring.