Versus is running ads on the web to promote their season opening NHL doubleheader tomorrow night. One of the ads features the Bruins' own P.J. Axelsson. The ad, which also features Brad Boyes of the Blues and Jonathan Toews of the Blackhawks, opens with P.J. saying "I am not a household name". I saw the ad on Yahoo! Sports but couldn't find an embeddable version of the video. If anyone has located the video, let me know. The ad is similar to this one with Brad Boyes.
UPDATE 8:41 AM 10/9: Hub Hockey has located the video of Axelsson's cameo in the Versus spot. I forget that Braydon Coburn also makes an appearance.