:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/56751251/503031384.0.jpg)
After a tough sophomore season where the Pride suffered a stunning loss to Buffalo in the Isobel Cup finals, the Boston-based NWHL squad is unveiling a new look logo.
It's HERE! New Season. New Start. New Pride. Pride fans, we're thrilled to introduce our new logo. https://t.co/iCwBk5X6in pic.twitter.com/UmXhTCjTYM
— Boston Pride (@TheBostonPride) September 19, 2017
With a focus on a lion, the new logo also shows a new font, as well as matching paw prints on the side. A fantastic design overall, lets hope their success in the graphics department translates on the ice!