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Per the team's release, the Boston Bruins are raising season ticket prices following this season, after two seasons of freezing prices.
Bruins announce 2018-19 season ticket renewal information: https://t.co/DoRE5028cf
— Boston Bruins (@NHLBruins) February 21, 2018
With the team suffering through middling performances in the previous few seasons, it made sense for the team to freeze any increases. However, with an exciting new roster, led by an explosive youth movement having lead to rapidly increased expectations, it comes as no surprise that ownership is charging more for tickets.
As the release mentions, the average increase is around 7% and fans can contact the team with inquiries.
Below are the 2017 averaged season ticket prices, broken down by section from a source in sports consulting:
General seating:
Lower bowl center ice - average of $155/game (+$11)
Lower bowl between goal line and center ice - average of $130/game (+$9)
Lower bowl corners - average of $115/game (+$8)
Lower bowl ends - average of $90/game (+$6)
Upper bowl center ice - average of $107/game (+$7.5)
Upper bowl between goal line and center ice - average of $86/game (+$6)
Upper bowl corners - average of $65/game (+$5)
Upper bowl ends - average of $44/game (+$3)
Keep in mind season tickets are offered at a discount from single game ticket and the Bruins have a healthy waiting list as well so the demand is there for season tickets. For reference, teams generally raise prices by 3-4% yearly, so with the previous two years being flat this increase in context is much more reasonable.
Per the Bruins PR team, the team has had 368 consecutive sellouts, with their last non sellout game being Dec. 2nd, 2009. Keep in mind a sellout doesnt mean the Garden was full, just that the tickets were purchased, oftentimes by large ticket resale operations.
The Bruins are already one of the most expensive tickets in the NHL per Forbes, specifically 9th place at $223 average cost per ticket, 2017 prices. This move will almost certainly bump them up a few spots. Are they in bounds or are they pricing their fans out?
Poll
Is the Bruins newfound success enough to get you to pay for season tickets?
This poll is closed
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11%
Duh, these kids are legit
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43%
No way, prices out
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45%
Win another Cup & we’ll talk