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The Bruins will have twice as many ads painted on the Garden ice this season

More advertising revenue for ol' Gary, more eyesores for you!

Tampa Bay Lightning v Boston Bruins - Game Four

If there’s one thing the NHL loves more than forcing rivalries on us, it’s that sweet, sweet advertising revenue. Who can blame them? We all like money, right?

For what seems like forever, advertising at NHL rinks has been limited to two main areas: four spots between the blue lines and the entirety of the boards.

In recent years, some teams began experimenting with those digital ads that appeared on the glass behind the goalie (the ones that only appeared on TV), but those seem to have kind of died out.

While the league is supposedly holding off on jersey ads for a while, they will be adding more advertisements to the ice this season.

In the spring, it was announced that the league had authorized four new on-ice ad spots, and that the ads would begin appearing in the 2018-2019 season. Each of the four spots is in a corner of the rink, below the goal line.

(The league ran pilot tests with these ads during some All-Star festivities and the China games, so you may have noticed them before.)

Today, the TD Garden Twitter account posted a video of the Garden ice surface being worked on as the new Bruins season approaches, inadvertently showing off the new ads in the process.

If you can't watch the video, here's one end:

TD Garden Twitter

And here's the other:

TD Garden Twitter

It looks...weird. Because this is New England, it looks like two of the ads are for Dunkin Donuts. The other, of course, is for WHO BUT WB MASON??? The one in the bottom-left corner is a little harder to see.

(Edit: That's Lahey Health at the bottom-left. Thanks to Weber King in the comments.)

At first glance, it’s a little jarring to see ads down there. It makes sense, from an advertising perspective, because those portions of the rink are “in-play” on TV a lot more than often than the neutral zone.

Hopefully, the NHL stops here and doesn’t go full European, with every inch of the ice plastered in ads. These ones might take a little getting used to, but they’re not exactly garish or hard on the eyes.