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Pride spear new sponsor

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Connecticut better watch out after the Pride announce their newest sponsor.

Yesterday the Boston Pride and Harpoon Brewery have joined forces to make Harpoon the official beer of the Pride.

This will manifest itself in the form of co-marketing of promotions and events which will include some virtual happy hours for fans. It is assumed once social distancing restrictions are lifted that in person events will be a part of the fold.

One of the points highlighted in the announcement of the partnership is the employee ownership model Harpoon has and how it compares for the 50-50 profit share the league and the players have negotiated.

Press Release