Yesterday the Boston Pride and Harpoon Brewery have joined forces to make Harpoon the official beer of the Pride.
NEWS— Boston Pride (@TheBostonPride) October 22, 2020
The Boston Pride is excited to announce that @harpoonbrewery will be the team’s official beer partner for the 2020-2021 season.
: https://t.co/T41KwqvWLu#Thepack #newpartnership #harpoonbrewery pic.twitter.com/8db6sjbsKr
This will manifest itself in the form of co-marketing of promotions and events which will include some virtual happy hours for fans. It is assumed once social distancing restrictions are lifted that in person events will be a part of the fold.
One of the points highlighted in the announcement of the partnership is the employee ownership model Harpoon has and how it compares for the 50-50 profit share the league and the players have negotiated.