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Morning Skate: Ad lib

All about the money, baby.

NHL: MAR 07 Lightning at Bruins Photo by Fred Kfoury III/Icon Sportswire via Getty Images

Folks, you have made it to the end of the week.

How’d you make out in the snowstorm yesterday? It was a pretty good one by mid-December standards. The winter weather has arrived.

Yesterday’s big (well, big for this time of year) news in NHL circles was a report from the Sports Business Journal that NHL teams will likely have advertisements on their players’ helmets next season:

Before you get too concerned that the NHL is going to turn into European hockey with ads everywhere, the report suggests that the ads would be limited to a single sticker on each side of the helmet, with one sponsor at a time.

It’s not surprising that the NHL is finally at this point, given the dearth of revenue for teams and the likelihood that they owe their advertisers a make-up play after so many lost games.

It’s probably not worth getting concerned about. The league did a good job with those behind-the-net ads, which blend in at this point. Board ads have been around forever.

Plus, the NBA already did something similar, placing small ads on each player’s jersey. They’re barely noticeable.

Let’s get that exposure, baby!

Today’s highlight

It’s going to be Dunkin’ on the helmets, isn’t it?

Today’s discussion topic

Who’s going to be the Bruins’ helmet sponsor — or who would you like to see?