It was long rumored, but now it’s confirmed: the league’s 32nd team will be called the Seattle Kraken!
A legend from the deep awakens.— Seattle Kraken (@NHLSeattle_) July 23, 2020
Meet the Seattle Kraken → https://t.co/to5BtVVPh1 pic.twitter.com/FQfOdaiGQQ
I like it! If nothing else, it’s another answer to the classic “name a sports team that doesn’t end with the letter s” trivia question.
“Kraken” was one of the most frequently mentioned rumors, so it’s no real surprise that it came to pass.
It’s official! The #SeattleKraken are the newest members of the @NHL! #NHLSeattlehttps://t.co/y7oDkYk50j pic.twitter.com/TbqgudcjAy— icethetics (@icethetics) July 23, 2020
A closer look at the logo:
The NHL's 32nd team is the Seattle Kraken. What do you think of this choice? pic.twitter.com/xAmEhUpQxR— Steve Warne (@TSNSteve) July 23, 2020
It’s fun, it’s different, it’ll lead to a whole bunch of great in-game promotions. I’ve already seen the “Release the Kraken!” Power Play thrown around on Twitter...a marketer’s dream.
Again, something different. Imagine, a pro hockey team that doesn’t use black, red, or royal blue?!?! Shocking! The colors do a great job conveying the sea vibe without beating you over the head with it.
coral on a hockey jersey? Hell yeah. EDIT: They’re calling it “Red Alert.” I see a lighter shade of red than the Capitals/Hurricanes red though, so...light red?
Ehhhhh. It’s a little plain. I get what they’re going for, with the tentacle, the mad eye, and the “S” as a throwback to Seattle’s old hockey team.
Still, it looks a lot like a minor-league logo. That’s not necessarily a bad thing, of course; I just think they could have done a little more with it.
Editor's note: to talk about why the Space Needle/Anchor secondary is probably best in sports would take too long and would require a preamble about design but it is genuinely incredible
However, given the colors and the other Kraken-associated imagery, this team should have a whole bunch of awesome alternate jersey options in the coming years (light red/coral alternate? YES).
Overall, a pretty cool splash for a league that’s not exactly known for thinking outside the box.
Welcome to the league, Seattle Kraken!
This chat is getting crowded.— Boston Bruins (@NHLBruins) July 23, 2020
Welcome from the first U.S. franchise in the NHL!@NHLSeattle_ | #NHLBruins pic.twitter.com/hiB63D36pw